The Retail Packaging Mix

The Psychology of Display Packaging

Packaging

There are always items on display in retail stores. Many of these are set at eye level for the average customer. Companies that invest in displays for their products are trying to gain a greater share of the market. Their packaging is designed to catch the consumer’s eye and give them a nudge to purchase the product. Psychologists, designers and package makers all work to make these types of display a success. Companies that want to have noticeable displays must invest a large amount of money to get started. Once they have successfully marketed their brand this way, they will be able to continue sales of their product with a larger share of the market and a chance to edge out their competition.