Packaging
A Variety of Packages
Products come in many different shapes and sizes. Each one requires packaging if it needs to be shipped over any type of distance. The purpose...
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Competing For Market Share
Products that are bright, colorful and attractive are more likely to be noticed by consumers. The retail market contains many companies that vie for their...
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The Psychology of Display Packaging
There are always items on display in retail stores. Many of these are set at eye level for the average customer. Companies that invest in...
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Package Branding for Market Share
Package branding plays a pivotal role in defining a company's identity and driving consumer loyalty in today's competitive marketplace. It is the first impression a...
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